TofuSurveys
Survey Metrics

Response Rate Calculator

Calculate your survey response rate and see how it compares to industry benchmarks.

Calculate Your Response Rate

Tips to Improve Your Response Rate

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Optimize your subject line

Personalized subject lines can increase open rates by 26%

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Keep it short

Surveys under 5 minutes have 2x higher completion rates

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Offer incentives

Even small rewards can boost response rates by 10-15%

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Mobile-friendly design

50%+ of surveys are now completed on mobile devices

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Send reminders

A single reminder can increase responses by 25%

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Time it right

Tuesday-Thursday mornings typically see highest engagement

What is Response Rate?

Response rate is the percentage of people who completed your survey out of the total number who received it.

Formula
(Responses รท Sent) ร— 100

Industry Benchmarks

Email surveys 10-30%
Internal/Employee 30-50%
Customer feedback 10-25%
Social/Public 2-15%
In-app popups 15-30%

Why Response Rate Matters

  • โ€ข Higher rates = more representative data
  • โ€ข Low rates may indicate survey fatigue
  • โ€ข Affects statistical validity of results
  • โ€ข Helps optimize future survey campaigns

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