SaaS Churn Survey Questions
Understand why customers cancel their subscriptions. This exit survey helps identify product gaps, pricing issues, and competitive threats to reduce future churn.
Questions
What is the primary reason you're canceling?
- Too expensive
- Missing features I need
- Switched to a competitor
- No longer need this type of product
- Difficult to use
- Other
How would you rate your overall experience with our product?
How long did you use our product?
- Less than 1 month
- 1-3 months
- 3-6 months
- 6-12 months
- More than 1 year
Which features did you use most frequently?
- Dashboard and analytics
- Reporting tools
- Integrations
- Team collaboration
- Automation features
- API access
Which competitor are you switching to, if any?
What could we have done differently to keep you as a customer?
Would you consider returning if we addressed your concerns?
- Yes, definitely
- Possibly
- Unlikely
- No
How likely are you to recommend us to others despite canceling?
Template Info
- Questions
- 8
- Est. Time
- 3-4 minutes
- Difficulty
- intermediate