TofuSurveys
Customer Feedback 8 questions · 3-4 minutes · intermediate

SaaS Churn Survey Questions

Understand why customers cancel their subscriptions. This exit survey helps identify product gaps, pricing issues, and competitive threats to reduce future churn.

Questions

1

What is the primary reason you're canceling?

  • Too expensive
  • Missing features I need
  • Switched to a competitor
  • No longer need this type of product
  • Difficult to use
  • Other
Multiple Choice · Required
2

How would you rate your overall experience with our product?

Rating (1-5) · Required
3

How long did you use our product?

  • Less than 1 month
  • 1-3 months
  • 3-6 months
  • 6-12 months
  • More than 1 year
Multiple Choice · Required
4

Which features did you use most frequently?

  • Dashboard and analytics
  • Reporting tools
  • Integrations
  • Team collaboration
  • Automation features
  • API access
Checkboxes
5

Which competitor are you switching to, if any?

Short Text
6

What could we have done differently to keep you as a customer?

Long Text
7

Would you consider returning if we addressed your concerns?

  • Yes, definitely
  • Possibly
  • Unlikely
  • No
Multiple Choice · Required
8

How likely are you to recommend us to others despite canceling?

NPS (0-10)

Template Info

Questions
8
Est. Time
3-4 minutes
Difficulty
intermediate
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Tags

saaschurncancellationretention

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