Pricing Research Survey Questions
Determine optimal pricing for your product or service. Use Van Westendorp and willingness-to-pay questions to find the price point that maximizes revenue and customer satisfaction.
Questions
How familiar are you with products like ours?
- Very familiar - I use similar products regularly
- Somewhat familiar - I've used a few
- Slightly familiar - I know they exist
- Not familiar at all
At what price would you consider this product to be too expensive to consider?
At what price would you consider this product to be a bargain - a great buy for the money?
At what price would you consider this product getting expensive, but still worth considering?
At what price would you consider this product to be so cheap that you'd question its quality?
How do you typically pay for software/services?
- Monthly subscription
- Annual subscription
- One-time purchase
- Usage-based pricing
- It depends
What's your typical budget for tools like this?
- Under $10/month
- $10-25/month
- $25-50/month
- $50-100/month
- Over $100/month
Which factors most influence your purchasing decision?
- Price
- Features
- Ease of use
- Customer support
- Brand reputation
- Free trial availability
- Integration options
Would a free tier with limited features interest you?
- Yes, I'd start with free
- Maybe, to evaluate first
- No, I'd prefer full features
What would make you willing to pay a premium price for this product?
Template Info
- Questions
- 10
- Est. Time
- 4-6 minutes
- Difficulty
- advanced