Market Research 10 questions · 4-6 minutes · intermediate
Competitor Analysis Survey Questions
Understand how customers perceive your product versus competitors. Gather insights on competitive positioning, switching triggers, and market preferences.
Questions
1
Which of these products or services have you used?
- Our product
- Competitor A
- Competitor B
- Competitor C
- Other alternatives
- None of the above
Checkboxes · Required
2
Which product do you currently use most often?
- Our product
- Competitor A
- Competitor B
- Competitor C
- I use multiple equally
Multiple Choice · Required
3
What factors are most important when choosing a solution?
- Price
- Ease of use
- Features
- Customer support
- Integration options
- Brand reputation
- Security
Checkboxes · Required
4
How would you rate our product compared to alternatives?
Rating (1-5) · Required
5
In which area do competitors outperform us?
- Pricing
- User experience
- Feature set
- Customer support
- Performance/speed
- None - we're better
Multiple Choice · Required
6
In which area do we outperform competitors?
- Pricing
- User experience
- Feature set
- Customer support
- Performance/speed
- Not sure
Multiple Choice · Required
7
Have you considered switching from our product?
- No, very satisfied
- Occasionally
- Yes, actively looking
- Already using multiple
Multiple Choice · Required
8
What feature from a competitor would you like to see in our product?
Long Text
9
How likely are you to switch to a competitor in the next 6 months?
Rating (1-5) · Required
10
What would make you choose us over all competitors?
Long Text
Template Info
- Questions
- 10
- Est. Time
- 4-6 minutes
- Difficulty
- intermediate
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Market Research
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competitive analysismarket positioningcompetitor researchbenchmarking