Market Research 8 questions · 3-4 minutes · intermediate
Brand Awareness Survey Questions
Measure how well your target audience knows and perceives your brand. Understand brand recognition, associations, and competitive positioning.
Questions
1
Have you heard of [Brand Name] before taking this survey?
- Yes, I know it well
- Yes, I've heard of it
- I'm not sure
- No, never heard of it
Multiple Choice · Required
2
Where did you first hear about [Brand Name]?
- Social media
- Search engine
- Friend or family
- Advertisement
- News/article
- Don't remember
Multiple Choice
3
Which of the following words would you associate with [Brand Name]? (Select all that apply)
- Innovative
- Trustworthy
- Affordable
- Premium
- Reliable
- User-friendly
Checkboxes
4
Compared to competitors, how would you rate [Brand Name]?
- Much better
- Somewhat better
- About the same
- Somewhat worse
- Much worse
- I don't know
Multiple Choice
5
How likely are you to consider [Brand Name] for your next purchase in this category?
- Very likely
- Somewhat likely
- Neutral
- Somewhat unlikely
- Very unlikely
Multiple Choice · Required
6
How would you rate your overall impression of [Brand Name]?
Rating (1-5) · Required
7
What comes to mind when you think of [Brand Name]?
Long Text
8
What would make you more likely to choose [Brand Name]?
Long Text
Template Info
- Questions
- 8
- Est. Time
- 3-4 minutes
- Difficulty
- intermediate
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Market Research
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brandawarenessmarketingperceptionrecognition