What are good customer satisfaction survey questions?
Effective customer satisfaction questions ask about overall satisfaction, likelihood to recommend, ease of use and areas for improvement.
Customer satisfaction surveys help you gauge how well your product or service meets expectations. Here are core questions you can include:
- Overall satisfaction: “How satisfied are you with our product/service?”
- Net Promoter Score (NPS): “How likely are you to recommend us to a friend or colleague?” (0–10 scale)
- Ease of use: “How easy was it to use our product/service?”
- Value for money: “How would you rate the value for the price you paid?”
- Support experience: “If you contacted support, how satisfied were you with the assistance?”
- Open feedback: “What can we do to improve your experience?”
Keep your survey short and focused. Use rating scales consistently and include at least one open‑ended question for qualitative insights. After collecting responses, close the loop by sharing what you learned and what changes you’ll make. For a discussion of survey ethics and whether ratings should always be high, see the subreddit conversation on customer ratings. To design surveys that lead to action, read What are best practices for customer satisfaction surveys? and our blog Choosing the Right Poll Maker.